Get some great insight into your runners’ motivations, examples of what to say about the event when promoting it and our social links and hashtags. We have also added logos and some great images of the event for you to use as you wish.

And remember – try not to over sell to runners. Inspire, excite and motivate!

Promotional Messages

Brighton Marathon

The Brighton Marathon Weekend is an exciting three-day running event in one of Britain’s most vibrant cities. Comprising the Event Village, the children’s Mini Mile Races, a fast 10k and the Brighton Marathon.

With roaring crowds and a fantastic atmosphere, Brighton Marathon is one of Europe’s favourite 26.2 milers. The course winds through the iconic city centre before finishing on the seafront, where runners can celebrate with friends and family in the Event Village and enjoy live screens, food, bars and of course, deck chairs!

Since its inauguration in 2010, Brighton has dramatically developed with course bests for the men and women well under 2hrs10min and 2:29, making it the second fastest marathon in the UK. A must-do event for any seasoned marathon runners!

Be a part of the unmissable Brighton Marathon Weekend.


The BM10k is one of the fastest and flattest 10k races in the UK – soak up the fantastic atmosphere on offer at the 2020 Brighton Marathon Weekend without the 26.2 mile distance!

Run 10k on marathon day! Starting just 45 minutes ahead of the Brighton Marathon, enjoy fantastic crowds and atmosphere as you start from the same start line as the Marathon and also finish on Brighton’s glorious seafront!

Logos and images

You can find Brighton Marathon Weekend, Brighton Marathon and BM10k images and logos for your use in this dropbox folder



  • Take on the 26.2 mile challenge in beautiful Brighton
  • Be a part of the exciting Brighton Marathon Weekend
  • Don’t miss out on one of Europe’s favourite, and the UK’s largest marathons
  • Join thousands of others for three days of events at Brighton Marathon Weekend
  • Do something amazing this year and be a #BrightonHero
  • Run for a reason and take on 26.2 in the glorious city of Brighton & Hove

Key Facts from Runner Survey

Runners often drop out of running a marathon – we’ve discovered the top three reasons for doing so:

  • Injury
  • Lack of Training
  • Lack of Confidence

To some extent you can help support your runners to avoid these happening.

  1. You can offer training advice that will support their approach, to help avoid injury.
  2. You can encourage them from an early stage in the process to get out training, with a guide to the various level of ability they should be at for the week / month they are in.
  3. Inspire them to keep going and to understand that they can do it, no matter how hard it may seem or impossible the goal.
  4. Give them inspirational success stories from other runners and give them a pat on the back in your communications for doing so well.

Key Times for your support

Our surveys have also shown that the majority of people want to drop out from January – March, when the weather is cold, wet, dark and it’s difficult to get off the sofa and out the door. This is a good time to reach out to your runners to motivate them.

What keeps Brighton Marathon runners motivated during training?

You’re in luck! Fundraising is in the top five reasons for staying motivated during training.

  1. Personal achievement
  2. Take on a challenge
  3. Just love running!
  4. To raise money/awareness for a cause
  5. To improve general health and fitness

With this in mind, keep letting them know why they’re running for you, how their training is funding a fantastic cause, and the stories behind your charity.

Social links and hashtags


Twitter: @BrightonMarathon